The launch of roxit marks the beginning of a new chapter in the building materials industry. The new brand consolidates expertise across the full material cycle – from raw material extraction and production to processing, recycling and reuse. In a market increasingly shaped by rising costs, uncertain supply chains and growing sustainability requirements, roxit creates clarity.
From 10 strong brands to one shared identity
Founded in 2026, roxit brings together 10 long-established companies with decades of experience in the building materials sector: Bitunova, Frischbeton, A&B, Mobil Baustoffe, ROBA, SAT, Mineral, Frissbeton, Naporo and BHG. The new brand represents more than just a shared name: its unified brand identity provides clear direction by bringing products and services under one umbrella, creating a comprehensive overview of the entire portfolio. What was previously fragmented across separate structures is now coming together to form a strong, clearly positioned building materials brand.
Comprehensive solutions across the material cycle
roxit covers key stages of the construction value chain: from the extraction of raw materials to the production and processing of building materials and operating materials, all the way to material recovery and recycling. The portfolio includes, among other components, concrete, stone/gravel, (polymer-modified) bitumen, bitumen emulsions, building materials made from renewable resources, as well as construction-related services such as milling, jointing and recycling. This makes roxit a reliable partner for construction projects of all sizes – with an integrated approach that combines cost-effectiveness with resource conservation.
A strong network with a presence across Europe
roxit operates in twelve European countries and is supported by an extensive network of more than 300 locations. The brand is also active in international project business.
Responsibility for resources – today and tomorrow
Sustainability is a core element of roxit’s brand strategy. The focus is on reducing CO₂ emissions, energy-efficient processes, innovative recycling solutions and expanding the use of alternative and renewable raw materials. Guided by the principle “ReTHINKERS of Resources”, around 3,000 employees work every day to rethink material cycles and use resources responsibly.
A strong brand for an industry in transition
With roxit, a new brand emerges that responds directly to the changing demands of an industry in transition: with consolidated expertise, a clear structure and a strong commitment to sustainable solutions.
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