New brand roxit brings building materials expertise together under one roof

The launch of roxit marks the start of a new chapter in the building materials industry. The new brand brings together expertise across the entire material cycle – from raw material extraction through production and processing to recycling and reuse. In a market increasingly characterised by rising costs, uncertain supply chains and growing demands for sustainability, roxit brings clarity.

From 10 strong brands to a shared identity

roxit was founded in 2026 and brings together ten long-established companies with decades of experience in the building materials sector: Bitunova, Frischbeton, A&B, Mobil Baustoffe, ROBA, SAT, Mineral, Frissbeton, Naporo and BHG. The new building materials brand represents more than just a shared name. The unified brand identity provides clear guidance by bringing products and services together under one umbrella, thereby creating a comprehensive overview of the entire range of services. What was previously organised in a fragmented manner is now coming together to form a strong, clearly positioned building materials brand.

Comprehensive solutions throughout the material cycle

roxit covers key stages of the value chain in the construction industry: from the extraction of raw materials through to the production and processing of building materials and consumables, right through to the recycling of materials. The portfolio includes, amongst other things, concrete, stone/gravel, (polymer-modified) bitumen, bitumen emulsions, building materials made from renewable raw materials, as well as construction-related services such as milling, jointing and recycling. This makes roxit a reliable partner for construction projects of all sizes – with an integrated approach that combines cost-effectiveness with resource conservation.

A strong network – with a presence across Europe

roxit operates in twelve European countries and has an extensive network of over 300 locations. The brand is also active in the international project business.

Responsibility for resources – today and tomorrow

Sustainability is a key component of roxit’s brand strategy. The focus is on reducing CO₂ emissions, energy-efficient processes, innovative recycling solutions and the increased use of alternative and renewable raw materials. Guided by the motto ‘ReTHINKERS of Resources’, around 3,000 employees work every day to rethink material cycles and use resources responsibly.

A strong brand for an industry undergoing change

The launch of roxit marks the creation of a brand that consistently addresses the needs of a changing industry: with combined expertise, a clear structure and a strong focus on sustainable solutions.


Further information can be found here.